| 书目名称 | Social Influence and Sustainable Consumption |
| 编辑 | Elizabeth B Goldsmith |
| 视频video | |
| 概述 | Offers a comprehensive literature review.Provides a multidisciplinary perspective.Identifies future research directions.Includes supplementary material: |
| 丛书名称 | International Series on Consumer Science |
| 图书封面 |  |
| 描述 | This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans‘ need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: .Social influence: why it matters..Values, attitudes, opinions, goals, and motivation..What we buy and who we listen to: the science and art of consumption..Decision making and problem solving..Households: productivity and consumption..Sustainably managing resources in the built environment..Between its nuanced understanding of social connections and its up-to-date lens on technology, .Social Influence and Sustainable Consum |
| 出版日期 | Book 2015 |
| 关键词 | Consumer Behavior; Consumer Decision Making; Consumer Interests; Consumer economics; Family resource man |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-20738-4 |
| isbn_softcover | 978-3-319-34500-0 |
| isbn_ebook | 978-3-319-20738-4Series ISSN 2191-5660 Series E-ISSN 2191-5679 |
| issn_series | 2191-5660 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 20:01:18
