| 书目名称 | Smartphone Start-ups | | 副标题 | Navigating the iPhon | | 编辑 | Claudio Giachetti | | 视频video | | | 概述 | Provides empirical case studies of start-ups in the smartphone industry.Explores the key factors that helped each featured start-up sustain growth and development.Uses Apple’s iPhone as an example of | | 图书封面 |  | | 描述 | .This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.. | | 出版日期 | Book 2018 | | 关键词 | entrepreneurship; technological evolution; mobile phone industry; Apple; business growth; smartphone indu | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-67973-0 | | isbn_softcover | 978-3-319-88523-0 | | isbn_ebook | 978-3-319-67973-0 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 16:21:59
