Titlebook: Site Selection and Value Evaluation of New Hotel Projects; A TSPV Analysis Fram Yue He,Shuangshuang Ye,Anping Wu Book 2024 Zhejiang Univers

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Book 2024 engage in a scientifically grounded and logically coherent exploration of critical aspects like site selection, strategic positioning, profitability, and the overall valuation of prospective hotel ventures..

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Accommodation Demand Analysis,Demand originates from the perspective of customers and is considered in relation to supply. This not only complements the analysis of supply in Chap. 5 but also constitutes an important aspect for the subsequent analysis of hotel location decision-making.

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Yue He,Shuangshuang Ye,Anping WuAnalyzes and explores the factors analysis, market feasibility analysis, and financial analysis.Presents the practicability of multi-dimensional feasibility analysis.Adopts the process of graphic and

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Overall Design and Planning of the Proposed Hotel,ly and demand, and the forecast of the results. The composition of the hotel and the content of the facilities are generally determined by the nature, grade, scale, and main target customers of the hotel, including, of course, the state of supply facilities of existing competitive hotels.

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Average Daily Room Rate Projections,thin the hotel’s marketing mix and the complexity of setting prices. The discussion includes how prices are adjusted based on supply and demand, market competition, and how various factors such as cost, competition, and consumer expectations impact pricing strategies.

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Statement of Projected Revenue and Expenses,t covers key financial indicators, room cost and revenue metrics, and strategic planning for cost optimization. The analysis aids stakeholders in understanding the financial feasibility of hotel investments, concluding with forecasts that guide sustainable profitability decisions.

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Book 2024alysis—Site Selection—Project Planning—Value Assessment) methodology, particularly in the context of emerging urban (new area) developments..Proceeding from a theoretical foundation in the TSPV paradigm, the book methodically dissects and examines various components such as factor analysis, market f