Titlebook: Signaling Family Firm Identity; Familiy Firm Identif Sandra Wolf Book 2018 Springer Fachmedien Wiesbaden GmbH 2018 Corporate Identity.Ident

转折点

Family firm identity as a signal to influence perceived trustworthiness in initial recruitment procins & Stevens 2002; Wilden et al. 2010; Baum & Kabst 2014). Within the recruitment process potential employees’ perceptions and beliefs about the organization are key success factors (Chapman et al. 2005). Anecdotal evidence shows that having a “good company tag” (Spitzmüller & Huntington 2002, p. 2

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2520-1174 ence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important find

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雇佣兵

Introduction,firm’s identity to its stakeholders becomes evident, and defining efficacious identity signals is getting strategically imperative (Balmer & Greyser 2002). It is no surprise that research and practical interest on identity and identification has grown significantly over the last decades (Brown et al. 2006).

使乳化

Book 2018that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tag

Optic-Disk

Exploring the effects of brand elements on signaling and identifying family firm identity,italize on these positive impacts, an organization has to effectively communicate this identity to external audiences (Balmer & Greyser 2002) and stakeholders have to be able to get to know a desired identity or positioning (Balmer & Greyser 2002) which means that stakeholders have to identify the organization (Balmer 2001).

overhaul

CLOT

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Marko Ampuja mimic the tasks routinely carried out by human experts. Computer algebra is an application of knowledge based system in which symbols, rather than merely numbers, can be manipulated by computers and the ensemble of the theory behind is also referred to as symbolic computation. Fuzzy set theory is a

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