| 书目名称 | Shaping the Future of Your Business | | 副标题 | How To Enable Your O | | 编辑 | Heino Hilbig | | 视频video | | | 概述 | Practice-oriented future planning for SMEs.Future management in SMEs explained in a scientifically sound manner.With concrete assistance for pragmatic in-house solutions | | 图书封面 |  | | 描述 | .As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future? .This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from outside the industry or end-of-life scenarios are massively changing the environment of companies and demand - at the latest now! - a rethink..In this completely revised 2nd edition, the author shows why early planning for the future can be decisive for success, why one should not rely on experience and intuition, and which mistakes should be avoided. In addition, he explains which tools can be used and put together to form a well-founded process with which future, but also crisis, management can be creatively planned..A useful guide for managing directors, executives, marketing managers and | | 出版日期 | Book 20221st edition | | 关键词 | Future management book; Corporate Management Medium-Sized Businesses; SME; Innovation Management; Strate | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-35349-0 | | isbn_softcover | 978-3-658-35351-3 | | isbn_ebook | 978-3-658-35349-0 | | copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 |
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发表于 2025-3-21 19:30:42
