Titlebook: Shakespearean Celebrity in the Digital Age; Fan Cultures and Rem Anna Blackwell Book 2018 The Editor(s) (if applicable) and The Author(s) 2

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Pre-digital Shakespearean Celebrity,ugh a discussion of two notable Shakespeareans: David Garrick and Kenneth Branagh. In its conclusion on Branagh, Chapter . sets out the terms of pre-digital Shakespearean celebrity and establishes the stakes for near contemporaries like Tom Hiddleston (the focus of Chapter .), whose performer identities are increasingly constituted online.

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Conclusion, the fans and individuals surveyed in the book indicate their desire to integrate Shakespeare with popular culture and to apply his work and capital to progressive ends, Shakespeare is also a vessel for populist beliefs online.

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,Professional and ‘Amateur’ Shakespeareanism Onstage and Online,fessional Shakespeare fan. The chapter thus explores how the adaptation of Shakespeare in fan texts is echoed in the consumption and curation of a ‘digital’ Shakespeare by fans and non-professional online content creators and works through examples of theatre and academic blogs as well as Shakespeare interest websites.

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Introduction, of contemporary Shakespearean celebrity, using the ‘to be or not to be’ sketch from the 2016 . celebration to suggest that, despite the evidence to the contrary, Shakespeareanism is still very much constructed as white, male and ‘high’ cultural. The chapter continues to explore the exclusivity atta

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