| 书目名称 | Service Franchising | | 副标题 | A Global Perspective | | 编辑 | Ilan Alon | | 视频video | | | 概述 | Most books about franchising are by practitioners rather than objective researchers; this is one of the first academic research monographs to examine franchising and its international impacts.Draws in | | 图书封面 |  | | 描述 | .Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace...Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world. . | | 出版日期 | Book 2006 | | 关键词 | Asia; China; Russia; business; marketing | | 版次 | 1 | | doi | https://doi.org/10.1007/0-387-28256-4 | | isbn_softcover | 978-1-4419-3928-9 | | isbn_ebook | 978-0-387-28256-5 | | copyright | Springer-Verlag US 2006 |
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发表于 2025-3-21 17:05:23
