| 书目名称 | SMEs in an Era of Globalization |
| 副标题 | International Busine |
| 编辑 | Ilan Bijaoui |
| 视频video | http://file.papertrans.cn/861/860199/860199.mp4 |
| 概述 | Suggests new models and innovative ways for SMEs to succeed in an increasingly global marketplace.Highlights opportunities for SMEs to learn from and compete with multinational companies.Discusses the |
| 图书封面 |  |
| 描述 | This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. .This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.. |
| 出版日期 | Book 2017 |
| 关键词 | SMEs; Entrepreneurship; Market strategy; international business; entry strategy; global markets; business; |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-137-56473-3 |
| isbn_ebook | 978-1-137-56473-3 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
|Archiver|手机版|小黑屋|
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