Titlebook: Royal Heirs and the Uses of Soft Power in Nineteenth-Century Europe; Frank Lorenz Müller,Heidi Mehrkens Book 2016 The Editor(s) (if applic

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Book 2016itain, Italy, Spain, the Netherlands, Austria, Greece, Sweden, Norway and Prussia, an international team of experts analyzes and explains the development of the very soft power tools which are still being used by Ruling Houses today..

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,‘Winning their Trust and Affection’: Royal Heirs and the Uses of Soft Power in Nineteenth-Century Er structure by resorting to an agenda of creating and disseminating ‘soft power’ (as defined by Joseph S. Nye, Jr.). It focuses on why heirs to the throne were particularly suited to advancing this component of the monarchies’ portfolio of political resources. It asks what the consequences were—for

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A Visible Presence: Royal Events, Media Images and Popular Spectatorship in Oscarian Swedenoyal personages’ strategic and symbolic power demonstrations, the public reception of these communicative efforts has remained under-explored. However, newspapers and magazines provide us with the means to establish a connection with the crowd that constituted the historical public. The reign of Kin

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Royal Ambassadors: Monarchical Public Diplomacy and the United Statesrepublican structure left it outside this system. One way to develop stronger links with the American republic was for the European powers to make use of their royal families, as part of their ‘public diplomacy’. Visits to the United States were made by the heir to the British throne, the Prince of

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