Titlebook: Revision in der Datenverarbeitung; James Hannan,Anne-Kathrein Rosenkranz,Gerhard Siel Book 1990 Springer Fachmedien Wiesbaden 1990 Compute

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James Hannand critical discussion is that most companies allocate much larger budgets to CSR campaigns than they do for the good of the environment. In this chapter, the relationship between the CSR and greenwashing is conceptualised as a political-economic approach, addressing the dimensions of the relations b

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ANTE

James Hannanng, enhanced brand imagery and overall competitive advantage. Although a great deal of research has focused on the critical issues of brand satisfaction, brand trust, brand affect, brand loyalty, and brand equity, to date, not much has been done from the perspective of green marketing, particularly

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