书目名称 | Revenue Management |
副标题 | A Practical Pricing |
编辑 | Ian Yeoman (Associate Professor of Tourism Futures |
视频video | |
图书封面 |  |
描述 | Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries. |
出版日期 | Book 2011 |
关键词 | innovation; management; service; trust |
版次 | 1 |
doi | https://doi.org/10.1057/9780230294776 |
isbn_softcover | 978-1-349-31713-4 |
isbn_ebook | 978-0-230-29477-6 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |