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Titlebook: Rethinking Rational Choice Theory; A Companion on Ratio Jan Jonge Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited

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NeuroeconomicsMany behavioural economists have become interested in neuroscience. They have great expectations that the new techniques of brain imaging will enable them to learn what goes on in the human mind. Though the results of this cooperation between economists, psychologists and neuroscientists are still poor, there is already some talk about a ..
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Social ChoiceThis chapter differs from the preceding chapters in that it is not concerned with individual choice behaviour, but with collective or social choice.
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Intentional Action and Situational LogicThe most characteristic feature of neo-classical economics is the attempt to derive all economic behaviour from the actions of individuals seeking to maximize their utility subject to constraints. There are two approaches to which this description applies: the Belief-Desire model, and Popper’s model of Situational Analysis or Situational Logic.
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IntroductionIn spite of my objections against the superficiality with which dual-reasoning systems were constructed, I must admit that it had at least one positive consequence and that is that it did call attention to the fact that human beings make poor choices now and then; poor choices, both from a rational as well as from a moral point of view.
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Jan de Jongeure trends that are likely to affect global business..A guide to suitablevideo resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vi
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