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Titlebook: Rethinking Horror in the New Economies of Television; Stella Marie Gaynor Book 2022 The Editor(s) (if applicable) and The Author(s), under

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Horror and Peak TVaf as an era of Peak TV, this chapter considers horror drama as an industrial tool to navigate the cluttered landscape of Peak TV. Looking closely at . (FX, 2011–), . (FX, 2014–2017), and . (MTV/VH1, 2015–2019), this chapter will explore the compression of multiple horror subgenres in the anthology
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Netflix and Data-Driven Horrorl consider Netflix as a library of curated content developed via data collection to understand and serve its subscribers and examine Netflix’s first horror drama . (2013–2015) and how it appealed to wide sections of the subscriber base using genre tagging. As Netflix developed a “niche conglomerate”
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The Brand, the Gothic, the Cult, and the Iconictexts. Examining . (Showtime, 2014–2016), its use of literary works from Mary Shelley, Bram Stoker, Robert Louis Stevenson, and Oscar Wilde, these elements create a horror series as gory as any other in the cycle on US television in the 2010s, but cushions the visceral horror with the veneer of the
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Established Horror model on which to schedule horror. This chapter will explore how NBC with . (2013–2015) and . (2013–2014) took part in the horror cycle of the 2010s by developing horror series that were international co-productions to reduce cost and risk and combined well-established horror characters with famili
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Conclusioners, and advertisers. This chapter states how tradition television and Internet-distributed television horror series became increasingly entangled with horror film and calls for future scholarship to consider horror as a genre that crosses all platforms, as media boundaries continue to blur. It poin
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the TV industry, the advertising industry and in critical dThis book explores the cycle of horror on US television in the decade following the launch of .The Walking Dead., considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis,
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