Titlebook: Rethinking Economics Starting from the Commons; Towards an Economics Valentina Rotondi,Paolo Santori Book 2023 The Editor(s) (if applicable

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Luigino Brunispace is reshaping how organizations go global with their brands. Any chapter written about digital branding strategies runs the risk of obsolescence before it hits the printer. Specific digital platforms and tools for global brand building change rapidly over time. Just look at the rollout of socia

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Sofia Croso Mazzuco,Plinio Limata,Ignacio Olivaiques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally..What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible

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Julie A. Nelson,Valentina Rotondi,Paolo Santoritegy. While global brands benefit the multinational corporation, their complexity increases costs. That’s the global brand paradox. Multinational corporations (MNCs) have to achieve four goals: maintain brand consistency and capture economies of scale and scope across borders; differentiate goods an

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Tracey Freiberg,Serena Ionta,Olena Komisarenko in the continent.Points out the historical role of key UK iThis book examines the implications of Brexit for Africa-UK relations amid a ‘new scramble’ for the continent. Engaging Nkrumah on neo-colonialism and recent scholarship on global coloniality, Langan here underscores concerns that Brexit wa

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Giacomo Todeschini in the continent.Points out the historical role of key UK iThis book examines the implications of Brexit for Africa-UK relations amid a ‘new scramble’ for the continent. Engaging Nkrumah on neo-colonialism and recent scholarship on global coloniality, Langan here underscores concerns that Brexit wa

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Alex Edmanse international system.Explores the major tensions within th.One of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business..Th

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Kyle Ballarta,Andrea Calef,Andrea Roncellaontext, the strategies of 22 emerging countries in the 2008 global crisis were analyzed. Moreover, we made logit analysis by using the data for the period between 2008 and 2014. Furthermore, we defined growth rate as dependent variable. In addition to this aspect, we used eight independent variables

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