| 书目名称 | Retailing in the 21st Century | | 副标题 | Current and Future T | | 编辑 | Manfred Krafft,Murali K. Mantrala | | 视频video | | | 概述 | Present situation of the retail sector and future challenges explored.Written by leading experts in the field.Includes supplementary material: | | 图书封面 |  | | 描述 | .Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, .Retailing in the 21st Century .is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.. | | 出版日期 | Book 2010Latest edition | | 关键词 | Future Store; Retail; Retail Management; Retail Marketing; Retailing; Trade; Trends; business; communication | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-540-72003-4 | | isbn_softcover | 978-3-642-42721-3 | | isbn_ebook | 978-3-540-72003-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
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发表于 2025-3-21 16:48:36
