Titlebook: Retailing Management; Analysis, Planning a David Walters Book 1994 David Walters 1994 accounting.business.international business.management

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Managing Gross MarginsIt is essential that if the retail business is to be successful then gross margin management is one key to the success. We have established (in Chapter 1) the importance of gross margins and in this chapter expand the discussion by considering some of the important facets of gross margin management.

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Managing Operating MarginsIn recent years the most successful retail businesses have been those which have increased their operating margins. Given low growth in most retail sector markets, it has been a focus on improving productivity of both human and physical assets that has provided a growth in profitability.

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Key Decision Areas: Objectives, Strategy Options and the Role of Shopping Missionsconsidering a change in its strategic direction usually does so because it is dissatisfied with the growth potential offered by its current activities. However, the expansion of the 1980s and the contraction of the early 1990s suggests that a thorough evaluation of alternatives prior to implementing them may prevent subsequent poor performances.