| 书目名称 | Retail Therapy | | 副标题 | Making strategic rel | | 编辑 | Rob Jones,Dan Murphy | | 视频video | | | 图书封面 |  | | 描述 | Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don‘t let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you‘ve been waiting for. It‘s infectiously readable, relentlessly illuminating and irreverently funny - it‘s also the key to successful retail. | | 出版日期 | Book 2003 | | 关键词 | brand; business; Retail Brand; service; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9781403914514 | | isbn_softcover | 978-1-349-50786-3 | | isbn_ebook | 978-1-4039-1451-4 | | copyright | Rob Jones and Dan Murphy 2003 |
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发表于 2025-3-21 18:52:56
