| 书目名称 | Retail Power Plays | | 副标题 | From Trading to Bran | | 编辑 | Andrew Wileman,Michael Jary | | 视频video | | | 图书封面 |  | | 描述 | How can retail brand power be built and maintained? What are the implications of this for ‘producer brands‘ like Coca-Cola? How will retailing look in the twenty-first century?This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and ‘own label‘ brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry.To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan. | | 出版日期 | Book 1997 | | 关键词 | brand; branding; marketing; Organisation; Retail Brand; retailing; Shareholder Value | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-349-14378-8 | | isbn_ebook | 978-1-349-14378-8 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1997 |
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发表于 2025-3-21 18:01:53
