Titlebook: Retail Internationalization; Analysis of Market E Stefan Elsner Book 2014 Springer Fachmedien Wiesbaden 2014

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Stefan Elsnersm.Offers exciting new readings of important films in the li.This book is the first collection of essays to offer detailed examinations of the role that close attention to individual films plays in the philosopher Gilles Deleuze’s work on cinema. In the last two decades, Deleuze‘s two books on film

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sm.Offers exciting new readings of important films in the li.This book is the first collection of essays to offer detailed examinations of the role that close attention to individual films plays in the philosopher Gilles Deleuze’s work on cinema. In the last two decades, Deleuze‘s two books on film

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,Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices,Root 1987), is known as a crucial decision because this choice drives performance (Brouthers 2002; Brouthers, Brouthers and Werner 2003) and is difficult to change once established (Pedersen, Petersen and Benito 2002; Swoboda, Olejnik and Morschett 2011).

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,Study 2 – Transferring the Retail Format Successfully into Foreign Countries, based on format elements familiar in the home markets. Goldman (2001) has already demonstrated that few retailers transfer formats and thus combinations of visible marketing offers and retail know-how (i.e., processes and firm culture according to Hollander 1970; Kacker 1988) unchanged, whereas mos

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,Study 3 – Successful Organization and Coordination of International Retail Activities, most important and challenging decisions a firm has to face in the international marketing arena (e.g., Cavusgil and Zou 1994; Özsomer and Prussia 2000). Regarding the long-lasting debate about marketing program standardization (Schmid and Kotulla 2011), which is defined as employing the same marke

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,Study 2 – Transferring the Retail Format Successfully into Foreign Countries,ons of visible marketing offers and retail know-how (i.e., processes and firm culture according to Hollander 1970; Kacker 1988) unchanged, whereas most retailers adapt various format elements. Recent studies confirm this finding.

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Final Remarks,l-Amir and Burt (2008) provide the example of Sainsbury’s market engagement in Egypt, where a cutting-edge retail format with low prices, high-quality products and services, and even salaries above average was offered.

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