| 书目名称 | Retail Branding and Store Loyalty |
| 副标题 | Analysis in the Cont |
| 编辑 | Bettina Berg |
| 视频video | |
| 概述 | Publication in the field of economic science ?.Includes supplementary material: |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets. |
| 出版日期 | Book 2014 |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-01596-1 |
| isbn_softcover | 978-3-658-01595-4 |
| isbn_ebook | 978-3-658-01596-1Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
发表于 2025-3-21 16:23:50
