Titlebook: Restaurant Chains in China; The Dilemma of Stand Guojun Zeng,Henk J. de Vries,Frank M. Go Book 2019 The Editor(s) (if applicable) and The A

FILTH

of chain restaurants in China.Uses the hospitality industry This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering aut

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Foolproof

Methodology,lected that are expected to differ in their combination of the two concepts, authenticity and standardization, and that are also informative for better understanding the paradox of combined use of these concepts in a context characterized by the third concept, translocality.

自负的人

,Authenticity–Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in Chd and process. Second, it presents four cases. Findings confirm that restaurant groups can adopt four expansion strategies: the standardization of authenticity, standardized chain, authentic alliance, and heterogeneity, and each of these can result in success.

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Translocality,this to restaurants’ authenticity. If they have different subsidiaries, they may copy the authentic concept or elements of that concept between subsidiaries—this is the standardization dimension. In this way a combination of authenticity and standardization may be a proper strategic choice for translocal restaurants.

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