书目名称 | Research Methods and Data Analysis for Business Decisions | 副标题 | A Primer Using SPSS | 编辑 | James E. Sallis,Geir Gripsrud,Ragnhild Silkoset | 视频video | | 概述 | Presents research methods and data analysis tools in non-technical language, using numerous step-by-step examples.Uses QDA Miner Lite for qualitative and IBM SPSS Statistics for quantitative data anal | 丛书名称 | Classroom Companion: Business | 图书封面 |  | 描述 | .This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.. | 出版日期 | Textbook 2021 | 关键词 | research methodology; data analysis; decision making in business; quantitative data analysis; qualitativ | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-84421-9 | isbn_softcover | 978-3-030-84423-3 | isbn_ebook | 978-3-030-84421-9Series ISSN 2662-2866 Series E-ISSN 2662-2874 | issn_series | 2662-2866 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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