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Titlebook: Reputation, Stock Price, and You; Why the Market Rewar Nir Kossovsky Book 2012 Nir Kossovsky and Michael D. Greenberg and Robert C. Brandeg

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Creditorsrtant than either cash or property collateral, he explained to Congress in 1912. In today’s commercial relationships, trust still denotes an expectation of behavior that is the foundation for commercial credit.
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Equity Investorsgs multiples. Firms with superior reputations benefit from higher multiples on earnings. Poor reputations tend to result in higher stock price volatility and greater vulnerability to headline risks. In a reputational crisis, any firm may experience a collapse in stock price.
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Boards of Directors compensate senior management, protect the assets of the corporation, and approve strategy—the company’s approach to marshaling and deploying resources to meet corporate objectives. Each of these duties leads to corporate actions that establish a company’s reputation among its various stakeholders.
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Analystson value is the measure of reward or punishment. This chapter compares and contrasts measures of both the impression and the expression of reputation value that may be useful to financial analysts. Featured are the methods of Transparent Value, ., Harris Interactive, Reputation Institute, and Steel
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Metrics imperative and board oversight duty. Reputation scores and reputational value metrics can help. Clearly, senior management needs more detailed measurements than the board does. But, as Chapter 8 shows, there are three board- level duties—CEO compensation, asset protection, and business strategy— wh
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Book 2012take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to
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