| 书目名称 | Reputation Capital |
| 副标题 | Building and Maintai |
| 编辑 | Joachim Klewes,Robert Wreschniok |
| 视频video | |
| 概述 | Provides for the first time individual, practical and descriptive guidelines how to put reputation management into practice.Proposes concrete and practical strategies aiming to establish and increase |
| 图书封面 |  |
| 描述 | • … release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • … strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. • … legitimate positions of power and build up reserves of trust which - lowed companies and politicians – but also researchers and journalists – to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ‘soft’ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company’s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation |
| 出版日期 | Book 2009 |
| 关键词 | CEO; Change; Communication; Crisis; Reputation; Risk; business; controlling; management; strategy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-01630-1 |
| isbn_softcover | 978-3-642-42446-5 |
| isbn_ebook | 978-3-642-01630-1 |
| copyright | Springer-Verlag Berlin Heidelberg 2009 |
发表于 2025-3-21 19:08:17
