| 书目名称 | Remote Service Technology Perception and its Impact on Customer-Provider Relationships | | 副标题 | An Empirical Explora | | 编辑 | Stefanie Paluch | | 视频video | | | 丛书名称 | Applied Marketing Science / Angewandte Marketingforschung | | 图书封面 |  | | 描述 | Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and itsimpact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments. | | 出版日期 | Book 2012 | | 关键词 | Customer Relationship Management; Qualitative Research Methods; Remote Services; Service Technology; Tec | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-6936-1 | | isbn_softcover | 978-3-8349-3100-9 | | isbn_ebook | 978-3-8349-6936-1Series ISSN 2627-1982 Series E-ISSN 2627-2008 | | issn_series | 2627-1982 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012 |
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发表于 2025-3-21 16:29:40
