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Titlebook: Reference Materials in Measurement and Technology; Proceedings of the F Sergey V. Medvedevskikh,Egor P. Sobina,Mikhail V. Conference proce

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Anatoliy I. Krylov,Alena Yu. Mikheeva,Alexandra G. Budko,Irina Yu. Tkachenko more positive attitude toward Australian brands than foreign brands, and consider Australian luxury brands superior to all three foreign brands with regards to ease of care and comfort. The Australian apparel industry should focus its marketing strategy on enhancing the attributes of “fashionablene
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Karina A. Mishina,Elena N. Korchagina,Iaroslav V. Kazartseveality and augmented reality, explaining the logic and the significance behind them. These digital technologies divulge, in innovative ways, the genius of Salvatore Ferragamo, previously communicated only by traditional channels. In this context, tradition and innovation merge with the common purpos
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Anastasia A. Neklyudova,Aleksey A. Demyanoverated from the analysis of technical documentation, business reports, as well as observations and interviews, the research first presents the logic and innovative business operation that Chinese entrepreneurs use on the basis of social data and personalization to create a new commercial model in pr
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Anna S. Sergeeva,Natalia L. Vostrikova,Maria Yu. Medvedevskikhy’s fashion communication, a relationship is increasingly consolidated between the different communicative modalities (offline and online), creating different forms of public involvement becoming real manifestos. With the mediatization of fashion and the pervasiveness of social media, increasingly d
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Elena V. Shabanova,Irina E. Vasil’eva,Dmitrii S. Tausenev,Stefanie Scherbarth,Uwe Pierauvisualize dynamic patterns changing over time, and their methodological and expressive aspects were introduced. Lastly, some findings resulted from the digital works, which also led to implications for follow-up studies on tangible dynamic fashion design in the future.
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