| 书目名称 | Reengineering Corporate Communication |
| 副标题 | A Marketer’s Perspec |
| 编辑 | Uwe Seebacher |
| 视频video | |
| 概述 | Presents a marketing perspective to improve corporate communication practice.Highlights the potential of marketing-based tools, systems, terms and solutions for communication.Unifies theory with pract |
| 丛书名称 | Future of Business and Finance |
| 图书封面 |  |
| 描述 | .This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer‘s point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria...The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-tes |
| 出版日期 | Book 2022 |
| 关键词 | Performance Communication; Personas; Recipient Touchpoint Excellence; Segment-based Communication; Commu |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-03838-9 |
| isbn_ebook | 978-3-031-03838-9Series ISSN 2662-2467 Series E-ISSN 2662-2475 |
| issn_series | 2662-2467 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:54:10
