Titlebook: Redefining British Politics; Culture, Consumerism Lawrence Black Book 2010 Lawrence Black 2010 cultural turn.media.participation

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Conclusions,and coverage to the football world cup. What does this tell historians of political culture? Since the election night results also won sizeable viewing figures, as much as anything, this bore out the cultural pre-eminence of television. It could point to the alleged comparative stability of British

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Introduction: Political Cultures,sociational activism. Given diminishing trust and interest in party, part of the alleged falling stock of social capital and health of the public sphere, and studies like ., a political version of Callum Brown’s . thesis might recommend itself to cultural historians aiming to capture the essence of politics’ history since the 1950s.

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ocial and political change: consumer organisations; campaigns about TV, morality and culture; Young Conservatism; and how party politics used media like TV and was represented in popular culture.978-1-349-36209-7978-0-230-25047-5

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,‘The largest voluntary political youth movement in the world’: The Lifestyle and Identity of Young tivities needed adjusting and whether a smaller membership of greater political quality was preferable. The ‘politicization’ of YC activity initiated by . was not uncontested, but provides a means of tracing shifts in the texture and parameters of not only YC and Conservative, but the wider politica

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,Whitehouse on Television: The National Viewers’ and Listeners’ Association and Moral and Cultural Pe middle class in its core participants but national, even international in its aspirations, concerned with consumers rather than producers and with the politics of everyday life. It offers historians not only insights into the politics of culture, as further discussed in Chapter 6, but into the tex