Titlebook: Recent Advances in Information Systems and Technologies; Volume 3 Álvaro Rocha,Ana Maria Correia,Sandra Costanzo Conference proceedings 201

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猛然一拉

Social Media Communication as a Corporate Positioning Strategy: The Galician Winemaking Sector in Spspective fanpages. The conclusions reveal the need for the further optimisation of the opportunities social media offer in terms of creating, boosting, improving and strengthening the future positioning of the designations of origin, the object of this study.

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Advertising in the Prime Time of the Ecuadorian Televisionn the slot with bigger audience varies in the three television stations analyzed, in the same way it is modified between the days of the week, denoting that the transmission of advertising on channels responds to certain interests in the audience or specific objectives that it seeks to achieve.

小故事

Diversity and Accessibility Measures to Contents in the European Broadcasting Union’s Public Serviceeties have been considered by the public service broadcasters in the official reports from 2013, 2014 and 2015. Moreover, particular attention has been given to accessibility measures for people with visual or auditory functional diversity that each of the broadcasting entities have adopted.

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Orthodontics

裂隙

Crowdfunding: A Possible Complementary Funding Model for European Public Service Broadcastings to resist in an increasingly competitive environment. Apart from this, they also have to deal with meeting the demands of the current context, characterised by the development of new technologies as well as the requirements of fragmented audiences, among multiple platforms. As a result, many of th

Obstacle

Consumption of Audiovisual Media Among High School Students of Ecuadorcuador in 2015, in order to do it, qualitative and quantitative methodology is employed through a survey to students from public and private high schools of Ecuador as well as interviews with experts in digital content production, teachers and parents as well as focus groups. Internet and social med

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