| 书目名称 | R for Marketing Research and Analytics | | 编辑 | Chris Chapman,Elea McDonnell Feit | | 视频video | | | 概述 | Introduces R specifically for marketing applications.Provides the background in R syntax necessary to accomplish immediate tasks.Designed for self-learning by practitioners and use in marketing analyt | | 丛书名称 | Use R! | | 图书封面 |  | | 描述 | .This book. .is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis..Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis..With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to dev | | 出版日期 | Textbook 2015 | | 关键词 | Marketing analysis; Marketing applications; Marketing data analysis; Marketing research; Quantitative ma | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-14436-8 | | isbn_softcover | 978-3-319-14435-1 | | isbn_ebook | 978-3-319-14436-8Series ISSN 2197-5736 Series E-ISSN 2197-5744 | | issn_series | 2197-5736 | | copyright | Springer International Publishing Switzerland 2015 |
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发表于 2025-3-21 17:16:06
