| 书目名称 | Qualitative Research Methods In Business | | 副标题 | Techniques for Data | | 编辑 | José Osvaldo De Sordi | | 视频video | | | 概述 | Includes end-of-chapter discussion questions to help students better grasp the concepts.Presents text excerpts from scientific articles in which particular techniques were applied.Offers a list of rec | | 图书封面 |  | | 描述 | .The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques..The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research..Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise..In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis..The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication..Students will | | 出版日期 | Textbook 2024 | | 关键词 | claimant-participant research; focus group; crowdsourcing; transcription; codification; phenomenology; des | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-50323-8 | | isbn_softcover | 978-3-031-50325-2 | | isbn_ebook | 978-3-031-50323-8 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 20:03:12
