Titlebook: Qatar’s Nation Branding and Soft Power; Exploring the Effect Nawaf Al-Tamimi,Azzam Amin,Nourollah Zarrinabadi Book‘‘‘‘‘‘‘‘ 2023 The Editor(

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Abduct

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Introduction,n which Qatari government reacted to it. The authors describe different analytical perspectives and arguments put forward to understand Qatari policies in order to respond to the blockade. The chapter ends with an overview of the content of different chapters and the organization of the study.

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Terminological Definitions,he chapter introduces the notion of nation branding as an important asset in responding to political challenges. Moreover, the chapter presents different theoretical underpinning and empirical findings related to nation branding. Finally, the chapter explains public diplomacy and its relationship wi

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Describing Qatar,e that an in-depth understanding of nation branding and soft power in Qatar would be possible when a good understanding of different political, geographical, and demographic issues related to the country is obtained. Moreover, this chapter describes the key pillars of Qatar Vision 2030 as the govern

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Creating Nation Brand: The Model of Qatar,n brand. In so doing, the chapter presents information about different aspects of Qatari nation brand and Qatar’s political activities. Also, different aspects of nation branding such as Qatar’s economic profile, different humanitarian activities performed by Qatar, and this state’s endeavors to pro

Debrief

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Conclusion,respond to the shock and awe of the blockade. It also states that the process of nation branding helped the state of Qatar to create a protective shield of strategic tools that made it difficult for other countries to attack this small state and to incorporate the elements of soft power to maintain