Titlebook: Pre-Project Excellence; Unleashing the Power Raphael H Cohen Book 2024 The Editor(s) (if applicable) and The Author(s), under exclusive lic

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Think Carefully Before You Commit, how the IpOp Model helps to screen ideas and have a realistic view of the required effort before allocating substantial resources. It introduces the concept of the four IpOp Reviews, which serve as a decision-making process to assess the feasibility and potential of an Opportunity. The chapter emph

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Are You Competitive Enough?,o identify and understand Customers’ Decision Criteria (CDCs) and highlights the significance of brand recognition and customer connection. The chapter introduces the concept of Customer Benchmarking, which involves comparing the proposed Solution with Alternatives to demonstrate Customer fit. By th

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Give Them Their CUE,Customers. The Elevator Pitch is a short presentation that captures the most impactful Benefits of the Solution and is designed to generate interest and excitement. It is compared to the trailer of a movie, enticing the audience to learn more. The chapter also emphasizes the need for a detailed Cust

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