| 书目名称 | Protecting Your Intellectual Property Rights |
| 副标题 | Understanding the Ro |
| 编辑 | Peggy Chaudhry,Alan Zimmerman |
| 视频video | |
| 概述 | Establishes the full environmental aspects of the piracy dilemma.Describes successful anti-counterfeiting actions and prescribe measures IPR owners should take to protect their intellectual property.O |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for |
| 出版日期 | Book 2013 |
| 关键词 | IPR; anti-piracy; consumer; counterfeit; intellectual property rights; piracy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4614-5568-4 |
| isbn_softcover | 978-1-4899-8601-6 |
| isbn_ebook | 978-1-4614-5568-4Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Science+Business Media New York 2013 |
发表于 2025-3-21 19:14:14
