| 书目名称 | Product Variety in Automotive Industry |
| 副标题 | Understanding Niche |
| 编辑 | Marco Guerzoni |
| 视频video | |
| 概述 | A historical and analytical time travel in the US automotive industry.Rich data and anecdotal evidence to understand history and nature of product variety.One of the few in-depth studies on niche mark |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety. |
| 出版日期 | Book 2014 |
| 关键词 | Automobiles; Car Tuning; Lean production; Modularity; Niche markets; Variety generation |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-01907-9 |
| isbn_softcover | 978-3-319-01906-2 |
| isbn_ebook | 978-3-319-01907-9Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Author(s) 2014 |
发表于 2025-3-21 18:37:23
