| 书目名称 | Process-based Strategic Planning |
| 编辑 | Rudolf Grünig,Richard Kühn |
| 视频video | |
| 概述 | Includes supplementary material: |
| 图书封面 |  |
| 描述 | .A company‘s strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.. |
| 出版日期 | Book 20064th edition |
| 关键词 | Business Strategies; Strategic Management; Strategic Planning; Strategy Planning Project; Toolbox; busine |
| 版次 | 4 |
| doi | https://doi.org/10.1007/3-540-36608-3 |
| isbn_ebook | 978-3-540-36608-9 |
| copyright | Springer-Verlag Berlin Heidelberg 2006 |
发表于 2025-3-21 17:26:41
