| 书目名称 | Proceedings of the 1996 Multicultural Marketing Conference |
| 编辑 | Pravat K. Choudhury |
| 视频video | |
| 概述 | Includes the full proceedings of the 1996 Multicultural Marketing Conference.Offers quality research and insights in the field of multicultural marketing.Includes contributions related to marketing st |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAM |
| 出版日期 | Conference proceedings 2015 |
| 关键词 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-17395-5 |
| isbn_softcover | 978-3-319-38691-1 |
| isbn_ebook | 978-3-319-17395-5Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | Academy of Marketing Science 2015 |
发表于 2025-3-21 18:00:05
