| 书目名称 | Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference | | 编辑 | Kenneth D. Bahn | | 视频video | | | 概述 | Includes the full proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference.Includes contributions related to customer behavior, international marketing, marketing management, and m | | 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 图书封面 |  | | 描述 | .This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.. | | 出版日期 | Conference proceedings 2015 | | 关键词 | Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; International Marke | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-17046-6 | | isbn_softcover | 978-3-319-36919-8 | | isbn_ebook | 978-3-319-17046-6Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | Academy of Marketing Science 2015 |
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发表于 2025-3-21 16:59:12
