| 书目名称 | Principles of Marketology, Volume 2 | | 副标题 | Practice | | 编辑 | Hashem Aghazadeh | | 视频video | | | 概述 | Introduces a new methodology for helping enterprises better understand and deal with their market and competition.Explains the hyperfunction of marketology as a driver of business performance manageme | | 图书封面 |  | | 描述 | Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted. | | 出版日期 | Book 2017 | | 关键词 | Innovation; Governance and strategy; Stakeholders; Information Technology; Enterprise Information System | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-54833-7 | | isbn_softcover | 978-1-349-72080-4 | | isbn_ebook | 978-1-137-54833-7 | | copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
The information of publication is updating
书目名称Principles of Marketology, Volume 2影响因子(影响力)
书目名称Principles of Marketology, Volume 2影响因子(影响力)学科排名
书目名称Principles of Marketology, Volume 2网络公开度
书目名称Principles of Marketology, Volume 2网络公开度学科排名
书目名称Principles of Marketology, Volume 2被引频次
书目名称Principles of Marketology, Volume 2被引频次学科排名
书目名称Principles of Marketology, Volume 2年度引用
书目名称Principles of Marketology, Volume 2年度引用学科排名
书目名称Principles of Marketology, Volume 2读者反馈
书目名称Principles of Marketology, Volume 2读者反馈学科排名
|
|
|
发表于 2025-3-21 18:17:50
