| 书目名称 | Populations as Brands |
| 副标题 | Marketing National R |
| 编辑 | Aaro Tupasela |
| 视频video | |
| 概述 | Engages with critical data studies and nation branding literature.Presents a novel concept of population branding to better understand changes taking place in global data markets.Invaluable reference |
| 图书封面 |  |
| 描述 | In .Populations as Brands. Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying thisrecent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to |
| 出版日期 | Book 2021 |
| 关键词 | populations as brands; big data; nation branding; population branding; big data economy |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-78578-9 |
| isbn_softcover | 978-3-030-78580-2 |
| isbn_ebook | 978-3-030-78578-9 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:03:29
