| 书目名称 | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| 编辑 | Andrew Lim |
| 视频video | |
| 概述 | Explores how advocacy groups can support official public diplomacy and nation branding activities.Highlights how political marketing can be used outside of domestic party politics and elections by a r |
| 丛书名称 | Palgrave Studies in Political Marketing and Management |
| 图书封面 |  |
| 描述 | .This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt‘s internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.. |
| 出版日期 | Book 2022 |
| 关键词 | Political Marketing; Advocacy; Public Diplomacy; Nation Branding; Israel Institute of New Zealand; Palest |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-15332-7 |
| isbn_ebook | 978-3-031-15332-7Series ISSN 2946-2614 Series E-ISSN 2946-2622 |
| issn_series | 2946-2614 |
| copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2022 |
发表于 2025-3-21 19:52:13
