Titlebook: Political Marketing and Management in the 2020 New Zealand General Election; Edward Elder,Jennifer Lees-Marshment Book 2021 The Editor(s)

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Jennifer Lees-Marshment,Edward Elder,Robin Campbell,David Farrar,Neale Jones,Tom James,Mike Munro,Shai Navot,David Seymour,David Talbotblendet. Trotz aller Nähe zu sozialtheoretischen Grundannahmen wird letztlich eine Ontologisierung von Sicherheit betrieben, da es bestimmte Vorstellungen darüber gibt, was Sicherheit . und da angenommen wird, es . Sicherheit bzw. sie kann zumindest potenziell . werden. Die Gültigkeit dieser Annahme

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,Political Marketing and Management in a Global Crisis: Challenges and Continuity in New Zealand 2017–2020, events that led to them. These include how the Government managed policy, the Christchurch shootings, the COVID-19 pandemic, the relatively late changes in the National Party’s leadership as well as the challenges and opportunities these brought for political marketing and management in practice. I

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The COVID-19 Election: How Labour Turned a Crisis into Its Biggest Branding Opportunity,020 New Zealand General Election. In particular, the chapter examines how Ardern and Labour were able to utilise management, branding and leadership to strategically capitalise on the change in New Zealand’s political landscape that was a result of COVID-19. Overall, the chapter highlights how Arder

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Targeting Party Supporters, Key Demographics and Undecided Voters,l during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand First, the Greens, ACT and the Māori Party’s policy positions aligned with the views of their own supporters, undecided voters as well as key demographics. In doing so, the chapter highlights the imp

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,Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism,s survey data related to COVID-19 management and post-election survey data on delivery to better understand why Labour struggled to deliver the transformation change they had promised in 2017. In doing so, this chapter conveys how effective crisis management and Ardern’s polite populist strategy mas

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Communicating Market-Oriented Leadership During the COVID-19 Pandemic, credibility in the leadup to the 2020 New Zealand General Election through both verbal and non-verbal cues. In particular, the chapter focuses on this communication in relation to the issue that dominated the 2020 New Zealand General Election, COVID-19. In doing so, the chapter highlights how Arder