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Titlebook: Political Communication in Britain; Campaigning, Media a Dominic Wring,Roger Mortimore,Simon Atkinson Book 2019 The Editor(s) (if applicabl

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The Liberal Democrat Campaignins how the party benefitted from approaching the 2017 campaign with many candidates already selected, the manifesto largely prepared and the basis of a strategy in place. However limited resources and the added complexity of having planned for local government elections meant the Liberal Democrats
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#GE2017: Digital Media and the Campaignsrtising-based Tory strategy is contrasted with the more organic, pro-Labour efforts involving a diffuse group of online left-wing activists. A critical two years had elapsed in which the former did not innovate whereas the digital media environment in the political realm responded to and changed in
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