书目名称 | Playing with America‘s Doll |
副标题 | A Cultural Analysis |
编辑 | Emilie Zaslow |
视频video | |
概述 | Explores how complex notions of girlhood are defined by the American Girl brand.Discusses how feminist rhetoric has influenced marketing directed toward American women and girls.Explores what American |
图书封面 |  |
描述 | This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand. |
出版日期 | Book 2017 |
关键词 | Consumerism; Feminism; American Girl dolls; Popular Culture; Mattel; Barbie; gender roles; feminist theory; |
版次 | 1 |
doi | https://doi.org/10.1057/978-1-137-56649-2 |
isbn_softcover | 978-1-349-93655-7 |
isbn_ebook | 978-1-137-56649-2 |
copyright | The Editor(s) (if applicable) and The Author(s) 2017 |