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Titlebook: Playing with America‘s Doll; A Cultural Analysis Emilie Zaslow Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Consumerism.

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书目名称Playing with America‘s Doll
副标题A Cultural Analysis
编辑Emilie Zaslow
视频video
概述Explores how complex notions of girlhood are defined by the American Girl brand.Discusses how feminist rhetoric has influenced marketing directed toward American women and girls.Explores what American
图书封面Titlebook: Playing with America‘s Doll; A Cultural Analysis  Emilie Zaslow Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 Consumerism.
描述This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.
出版日期Book 2017
关键词Consumerism; Feminism; American Girl dolls; Popular Culture; Mattel; Barbie; gender roles; feminist theory;
版次1
doihttps://doi.org/10.1057/978-1-137-56649-2
isbn_softcover978-1-349-93655-7
isbn_ebook978-1-137-56649-2
copyrightThe Editor(s) (if applicable) and The Author(s) 2017
The information of publication is updating

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