| 书目名称 | Places | | 副标题 | Identity, Image and | | 编辑 | Simon Anholt | | 视频video | | | 图书封面 |  | | 描述 | Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. | | 出版日期 | Book 2010 | | 关键词 | brand; branding; Import; marketing; reputation | | 版次 | 1 | | doi | https://doi.org/10.1007/978-0-230-25128-1 | | isbn_softcover | 978-1-349-31628-1 | | isbn_ebook | 978-0-230-25128-1 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 19:49:38
