| 书目名称 | Perceived Brand Localness |
| 副标题 | An Empirical Study o |
| 编辑 | Jörg Igelbrink |
| 视频video | |
| 概述 | Application of Watson Social Media Analytics in economic sciences |
| 丛书名称 | Business Analytics |
| 图书封面 |  |
| 描述 | Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. |
| 出版日期 | Book 2020 |
| 关键词 | Consumer Behaviour; Consumer Attitude; Brand Management; Brand Perception; Brand Positioning; Local Brand |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-28767-2 |
| isbn_softcover | 978-3-658-28766-5 |
| isbn_ebook | 978-3-658-28767-2Series ISSN 2570-1363 Series E-ISSN 2570-1371 |
| issn_series | 2570-1363 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020 |
发表于 2025-3-21 16:22:30
