| 书目名称 | Patient Engagement in Pharma | | 副标题 | A Psychologist Persp | | 编辑 | Sumira Riaz | | 视频video | | | 概述 | Provides the real-world experience of a psychologist working in the pharma industry.Offers new and innovative ideas in patient engagement.Offers insights on how to build successful patient engagement | | 图书封面 |  | | 描述 | .Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.. | | 出版日期 | Book 2024 | | 关键词 | patient strategy; pharmaceutical strategy; patient engagement; healthcare strategy; patient centricity | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-56340-9 | | isbn_softcover | 978-3-031-56339-3 | | isbn_ebook | 978-3-031-56340-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:15:12
