Titlebook: Organizational Innovation in the Digital Age; Carolina Machado,J. Paulo Davim Book 2022 The Editor(s) (if applicable) and The Author(s), u

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Social Media and Innovation: Opportunities and Challenges for Organizations,helps practitioners by providing an overview of social media sources and available data collection and analysis tools and by exploring the various ways in which social media can support innovation. Finally, five main recommendations are offered for how best to integrate social media into the innovation process.

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E-Recruitment and the Impact of Digital Age on Recruitment: A Critical Literature Review, obstacles, can be used in a useful and effective way in the recruitment processes of organizations, since it is less expensive and time-consuming than traditional processes, also having more coverage in the disclosure of vacancies and the company itself.

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and digital age implications.Explains innovative strategies.This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be

ETHER

Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Cotheir performance in hyper-connected environments. To capture value from new-age digital technologies, companies need to be agile in innovating their strategies and business models and in developing new organizational capabilities. These developments lead to new decision-making issues and decision-m

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Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process, methodology of innovation is design thinking, which is in its early stages in both the academic literature and practice. In the past few decades, several marketing researches for both academic and commercial purposes are trying to understand consumers’ responses to marketing stimuli through the use

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Video Recruitment: Online Perspectives and Implications for Employer Branding,ctive fields amid the pandemic. In particular, video interviews have become mainstream at the assessment stage of the recruitment funnel to keep hiring workers in a remote context of work. Among job video interviews, the asynchronous type especially raised interest and concerns online. This chapter