书目名称 | Organizational Competence for Servitization |
编辑 | Tim Posselt |
视频video | |
概述 | Publication in the field of economic sciences.Includes supplementary material: |
丛书名称 | Markt- und Unternehmensentwicklung Markets and Organisations |
图书封面 |  |
描述 | .Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.. |
出版日期 | Book 2018 |
关键词 | Servitization; Service Innovation; Industrial Services; Industrielle Dienstleistungen; Product-Service S |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-20096-1 |
isbn_softcover | 978-3-658-20095-4 |
isbn_ebook | 978-3-658-20096-1Series ISSN 2945-879X Series E-ISSN 2945-8803 |
issn_series | 2945-879X |
copyright | Springer Fachmedien Wiesbaden GmbH 2018 |