| 书目名称 | Order in Chaos - Cybernetics of Brand Management |
| 编辑 | Oliver Errichiello,Marius Wernke |
| 视频video | http://file.papertrans.cn/704/703628/703628.mp4 |
| 概述 | Provides clarity on management cybernetics, overarching dynamics of living systems |
| 丛书名称 | essentials |
| 图书封面 |  |
| 描述 | Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.. |
| 出版日期 | Book 2022 |
| 关键词 | Brand management; Cybernetics; Brand sociology; Living systems; Cybernetic brand management; Systemic man |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-65958-8 |
| isbn_ebook | 978-3-662-65958-8Series ISSN 2197-6708 Series E-ISSN 2197-6716 |
| issn_series | 2197-6708 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
|Archiver|手机版|小黑屋|
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